Microformats have been around a while now, but they’ve recently started to become popular, with some big names adopting them. Essentially, a Microformat is a standard format for marking up data (the way it’s coded) so that information from one website to another can be interpreted by various pieces of software.
The benefits are huge, better screen reader support, future support for search engines and numerous other ways of re-purposing your content easily and effectively. This is why all 449’s now come with support for the hAtom and hCard format.
hAtom is a great way of marking up blog posts so that they can be extracted from the page via software like the , it’s kind of like having your RSS/Atom feed inside your webpage.
hCard on the other hand is a method of marking up contact details so that they can be easily downloaded from any webpage and imported into a vast array of address book software. There’s even websites out there that extract hCard’s from webpages and convert them to vCard’s for download.
The beauty of us offering support for these two Microformats is that you don’t need to worry about them. We build them directly into your Wordpress template so that they’re automatically generated whenever you create a post in Wordpress. We take care of the technical stuff, all you have to do is write great content 
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